Disney · Screenless play · Physical toys

Disney Playmation

Launched October 2015

A screenless gaming experience built around physical toys and wearables—players carried missions in the real world while connected gear, figures, and smart props handled feedback, progression, and narrative beats without a TV or handheld as the main interface.

I worked as a designer, prototyper, and content developer on Playmation. From R&D to post-launch support. Touched everything from mission design and narrative, game mechanic prototyping, and physical product design to create an unforgettable and never-before-seen experience that melded the physical world of toys with the digital world of games.

Collaborated closely with a multidisciplinary team to ship an ambitious product on schedule—balancing clarity for kids and families with depth for repeat play.